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Review Generation & Reputation

WHAT IT IS & HOW IT WORKS

WHY IT MATTERS

  • An overwhelming percentage, 84%, of people trust online reviews just as much as they trust personal recommendations.
  • Additionally, 88% of consumers admit that reviews play a significant role in their purchasing decisions, with good reviews making them more likely to trust a local business.
  • For B2B buyers, the impact of reviews is even greater, as 92% are more inclined to make a purchase after reading a trusted review.
  • On the flip side, 94% of consumers say that a negative online review has dissuaded them from doing business with a company.
  • In fact, just one negative article can lead to a loss of up to 22% of potential customers.

REAL-world ResultS