Local Service Ads
WHAT IT IS
MaxDRIVE’s Local Service Ads (LSA) service helps local businesses, especially service-oriented industries like home services, healthcare, and professional services, appear prominently in Google search results. These ads are displayed above traditional paid ads, map results, and organic listings, offering businesses a chance to be seen first by potential customers searching for services in their area.
HOW IT WORKS
The service works by setting up and managing Local Service Ads on behalf of your business, ensuring it meets Google’s strict qualification requirements, such as proper licensing, background checks, and business verification.
MaxDRIVE then optimizes the ad campaigns to reach the right audience. They also monitor and verify every call generated by the ads to ensure that businesses are only charged for legitimate, qualified leads. This helps to ensure that businesses are not wasting their advertising budget on irrelevant or unqualified prospects.
WHY IT MATTERS
The service provides essential details such as business hours, contact information, and customer reviews, helping to increase trust and visibility while attracting high-quality leads. In addition, LSAs provide businesses with a highly effective, performance-based advertising solution.
With Google’s endorsement and the visibility provided by LSA, businesses can build trust with local customers, drive more targeted traffic, and ultimately increase revenue.
REAL-WORLD RESULTS
EXAMPLE 1
This plumber & water restoration company already had numerous LSA accounts set up with Google for different areas and different service lines (plumbing and restoration services). They were not doing anything with their calls and weren’t seeing the volume he wanted. We took over management to help disposition the calls. Not only did the call volume increase across all his LSA accounts, for the first time they started receiving credits back for disputed calls. We manage eight of their LSAs.
We have saved this company over $30,000 on the first half of the year amongst all eight of his LSAs in disputes.
EXAMPLE 2
This electrician came to us wanting more calls. His LSA started good but then after the first month started dropping and was inconsistent. We took over mid-May and immediately doubled his calls the final two weeks of the month. Within 2.5 months his call volume increased tenfold and we have saved him over 25% on his call cost via disputes.
EXAMPLE 3
We were referred to this company to assist in managing three LSAs, one of which the company was having a hard time getting opened. They were averaging about 3-4 calls per day and were targeting 7. After taking a look at all three LSAs, we decided to consolidate and use one LSA.
We combined all the service areas, and they now reaching the minimum target average of 7 calls per day. In July, they had to turn the LSA off for the month because they received over 50 calls in one day and needed the time to service them all.
