GOOGLE Advertising
WHAT IT IS
Google is the largest search engine and one of the top networks in the world. When individuals search for specific items, Google ads are displayed that match their queries. For example, if someone searches for “residential carpet cleaning in Cincinnati”, Google will only show those carpet cleaning companies that work in the Cincinnati area and do residential carpet cleaning.
HOW IT WORKS
There are two main components to a successful marketing campaign: traffic and conversions. With a well-crafted, advertising message and the right keywords, Google will send targeted traffic to your website based on the keywords the prospect types in the search box.
Once Google sends these potential customers to your website, it must be optimized with the right content and call to action to convert that traffic into leads and sales. Simply put, your website content needs to be informative and create trust with these new prospects. When our MaxDRIVE team creates an advertising campaign on Google, we take all the necessary steps into account and optimize everything before launching a campaign.
It’s crucial to ensure that your online funnel is prepared to handle traffic from Google and generate a positive return on investment (ROI). MaxDRIVE has a team of Google advertising specialists that can assist in determining if Google advertising is the best way for your business to reach your sales and marketing goals.
WHY IT MATTERS
Our personalized approach for Google advertising involves a holistic evaluation of your online marketing strategy to guarantee that traffic from Google will convert into buyers of your products and services.
While Google advertising is generally effective for reaching potential customers actively searching for your products, Facebook advertising may be more suitable for certain industries or campaigns. Consult with one of our MaxDRIVE marketing experts to determine the best approach for your business and receive top-notch Google ads management services.
Real-world results
EXAMPLE 1
For over 27 years, 128 Plumbing, Heating, Cooling & Electric has provided the highest quality, efficiency and reliability. 128 Plumbing have become the North Shore’s most trusted plumber, electrician, and heating and air conditioning service company. Going above and beyond and walking through every step of the way for customers is just what they do.
Starting on a Pay Per Result Basis after 11 years we have managed to take 128 Plumbing to the top of the 1st Page of Google for 74 high-volume search phrases. For example, 128 Plumbing shows up for 4 out of the 18 results on the first page for ‘Plumber in Wakefield MA’ which as a single search phrase (out of 74) sends $27,000 of new potential work every month.
EXAMPLE 2
Xero shoes is the brainchild of Steven Sashen, CEO and Lena Phoenix, CFO that manufactures lightweight minimalist footwear designed for walking, running, and athletics. The Brand featured on ABC’s Shark Tank and hasn’t set a foot wrong since claiming accolades like 2018 ‘Business Insider’s one of the Top 5 Best Barefoot shoes of 2018’ along the way.
In the last 3 years of our partnership with Xero Shoes, we have advertise Xero Shoe’s cash-back offers on on hundreds of websites for free, with 15% cashback and commission fees on sales. The campaign generated 6X ROI and $49,910 in sales, and is still going strong.
