EMAIL MARKETING
WHAT IT IS
Email marketing is a strategic communication tool that allows businesses to reach their audience directly in their inboxes with personalized, targeted messages. This MaxDRIVE service is designed to drive higher engagement, boost conversions, and increase sales by sending the right message to the right person at the right time. Unlike generic, untargeted mass emails, we focus on segmentation and personalization, ensuring that each recipient receives content that’s highly relevant to their needs and interests.
HOW IT WORKS
- Targeted Email Campaigns – Leverage our 150M consumer database, segmented by demographics, location, family size, and more, to craft personalized campaigns.
- Expert Campaign Setup – Our experts work with you to create compelling email content, suggest the best promotions from our library of 100+ case studies, and tailor your audience list.
- Email Delivery & Reporting – Once your campaign is launched, we provide detailed reports on performance and help you optimize for better results.
WHY IT MATTERS
Email remains one of the most effective forms of communication, with 50% of U.S. consumers checking their emails multiple times daily. It also offers one of the highest returns on investment, with businesses using segmented campaigns seeing up to a 760% revenue boost. By targeting the right people with the right message, email marketing can help you drive more leads, boost conversions, and increase sales.
REAL-world resultS
BMW San Francisco is a one-stop-shop for all things BMW, priding themselves in owning the best selection of high-quality, pre-owned cars in San Francisco and the greater San Francisco bay area. Along with purchase, they provide their customers the option to lease and finance the vehicle of their choice. They also do auto repair and maintenance services.
Using our 150 million opt-in consumer email list with 700 targeting parameters, we were able to target intended buyers who are owners or leasers of older BMW models, and live in the dealership service area. We crafted ‘New Year, New Lease Specials’ email campaigns and the resulting in a whopping open rate of 11.87% and 1.32% click-through rate.
